New Launch: The White Company x Deciem Advanced Skincare Collection


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Of course my first blog post of the year has ended up involving Deciem! While this was not the plan, it seems those sneaky monkeys have been keeping a pretty big secret from us, which I cannot keep from you, so here we are with the exciting reveal. When The White Company first reached out to me about trying their mysterious new launch I was pretty excited because I immediately thought “oooh, candles!” and oh, how wrong I was. Instead what arrived was a beautifully big white box full of……skincare! Yep, that’s right, The White Company are launching their very first line of skincare products and they partnered with Deciem to do it!

I had no idea this was in the works and the contents of the package were so unexpected that when I opened the box I just stood there staring at it in complete shock. When I saw the Deciem logo on the side of the boxes I thought I was hallucinating (sidebar: I haven’t been sleeping well and when I heard the doorbell I went and answered the phone, yep I was tired). I kept looking at the front of the box with The White Company logo and then at the side with the Deciem logo completely speechless and it wasn’t until I made a cup of tea and read the booklet that it all made sense and I had to drop everything and share the news with you.

The White Company are calling this the “advanced-skincare collection” and minus the lack of toner (love them and wish every brand would make them), it’s a complete yet uncomplicated morning and evening skincare routine. The founder, Chrissie Rucker has been passionate about skincare for years thanks to her days as a beauty journalist and has created what I suspect is her dream skincare lineup. The collection is all about healthy skin that is hydrated, youthful and glowing, which is perfect for this time of year when every skin type is suffering from seasonal dryness. This is high tech luxury skincare at it’s finest and I can’t wait to tell you more about it all!

Super Balm – Gentle Daily Deep Cleanser 150ml (£25)


Ingredients: Aqua (Water), Cetyl Ethyhexanoate, Isoamyl Laurate, Coconut Alkanes, Propanediol, Sucrose Palmitate, Sucrose Laurate, Coco-Caprylate/Caprate, Isoamyl Cocoate, Acacia Senegal Gum, Xantham Gum, Carrageenan, Citrus Medica Limonum Peel Oil, Ricinus Communis Seed Oil, Litsea Cubeba Fruit Oil, Citrus Aurantium Dulcis Peel Extract, Citrus Nobilis Peel Oil Expressed, Amyris Balsamifera Bark Oil, Citrus Aurantium Amara Oil, Citrus Bergamia Peel Oil Expressed, Vetiveria Zizanoides Root Oil, Myrocarpus Fastigiatus Oil, Juniperus Virginiana Oil, Pelargonium Graveolens Flower Oil, Coriandrum Sativum Fruit Oil, Styrax Benzoin Gum, Citrus Aurantium Dulcis Flower Oil, Citrus Aurantium Amara Flower Extract, Jasminum Grandiflorum Flower Extract, Citrus, Aurantifolia Oil, Thymus Vulgaris, Rosa Damascena Flower Extract, Ethanol, Phenoxyethanol, Chlorpehenesin, Citral, Citronellol, Geraniol, Limonene, Linalool.

First up has to be the lovely Super Balm cleanser. It has a thin cream-balm hybrid texture (feels very light and cooling), which melts into a beautiful oil as you massage it in. It gives excellent slip and glides over the skin effortlessly. The scent is a delicate lemon and petitgrain combination that really showcases The White Company’s input (their candles are amazing). To remove it you can either create an emulsion by adding water and then rinsing or use the hot cloth method with the face cloth provided. Both ways work really well and I was left with soft, supple, balanced skin.

This really does give a gentle yet deep cleanse because it removes all traces of makeup (including mascara) yet the formula is so soothing and hydrating without leaving behind any residue or greasy film. This would work really well for all skin types both in the morning and evenings. If you have oily/combo skin this would be great as a light first or morning cleanse and if you have dry/dehydrated skin it would work really well as a hydrating second and morning cleanse. This cleanser is actually pretty unique as I’ve never tried one with this type of texture (cream-balm to oil then milk) and I’m looking forward to seeing how it performs long term.

Super Serum – Advanced Multi-Depth Concentrate 30ml (£40)


Ingredients: Aqua (Water), Hydrolyzed Yeast Extract, Butylene Glycol, Pseudoalteromonas Exopolysacccharides, Sodium Hyaluronate Crosspolymer, Trifluoroacetyl Tripeptide-2, Vitis Vinifera Fruit Cell Extract, Epigallocatechin Gallatyl Glucoside, Mirabilis Jalapa Extract, Allantonin, Arginine, Propanediol, Pentylene Glycol, Glycerin, Polyglucuronic Acid, Dextran, Lecithin, Isomalt, Cetyl Hydroxyethylcellulose, Polyacrylate Crosspolymer-6, Trisodium Ethylenediamine Disuccinate, Citric Acid, Salicylic Acid, Sodium Hydroxide, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Propyl Gallate, Benzyl Alcohol, Dehydroacetic Acid, Potassium Sorbate, Sodium Benzoate, Ethylhexylglycerin, Phenoxyethanol, Chlorpehenesin.

Serums are usually the most potent and hardworking product from any brand and this one is no exception. It contains an advanced mix (hence the name) of ingredients like marine extracts, grape vine stem cells, green tea, amino acids, plant extracts (Marvel of Peru for high anti-inflammatory benefits) and oils to protect against UV damage, even skin tone, soothe, hydrate, plump and smooth. There’s even a small amount of salicylic acid for gentle exfoliation and blemish prevention, meaning this would be suitable for most skin types. The serum has a light, clear, odorous gel texture that absorbs quickly and easily, doesn’t pill and leaves no residue or coating – skin just feels comfortably dry to the touch and ready for whatever you use next. Chrissie recommends this over the other products if you can only buy one and if you’re looking for results then I agree. I can’t comment on any of the claims as I’ve only just started using it, but I have high hopes for this as I really like the texture and formula, so I’ll keep you posted on how I get on.

Advanced Hydration – Skin-Perfecting Moisturizer 50ml (£30)


Ingredients: Water (Aqua), Glycerin, Cetyl Alcohol, Stearyl Alcohol, Hydrogenated Vegetable Oil, Euterpe Oleracea Fruit Oil, Plukenetia Volubilis Seed Oil, Bertholletia Excels Seed Oil, Polysorbate 60, Sodium Hyaluronate Crosspolymer, Cocos Nucifera Oil, Aloe Barbadenis Leaf Extract, Pentylene Glycol, Tocopherol, Carbomer, Triethanolamine, Trisodium Ethyllenediamine Disuccinate, Citrus Aurantium Dulcis Peel Extract, Lavandula Hybrida Oil, Cymbopogon Martini Oil, Pelagonium Gravelolens Flower Oil, Citrus Nobilis Peel Oil Expressed, Lavandual Angustifolia Extract, Citrus Amara, Amyris Balsamifera Bark Oil, Vetiveria Zizanoides Root Oil, Anthemis Nobilis Seed Oil, Pogostemon Cablin, Rosa Damascena Flower Extract, Citrus Aurantium Amara Flower Extract, Dipteryx Odorata Extract, Ethylhexylglycerin, Phenoxyethanol, Chlorpehenesin, Citral, Citronellol, Geraniol, Limonene, Linalool.

Moisturizers are always a hard sell for me because historically I do not get on with them, and it’s only recently that I’ve found a couple I like and this is shaping up to be another one. It’s thick yet still lightweight (it’s not at all heavy or greasy) and actually has a velvety almost matte finish. It’s supposed to be able to perform like a primer and I can see how that would work because the finish is so smooth. This is hydrating mix of lovely oils (some Amazonian like Acai, Patawa and Sacha Inchi), Aloe Vera Butter and Hyaluronic Acid that will lock in moisture and keep the skin balanced. I really, really like this moisturizer and that does not happen often for me. It also has a gorgeously delicate familiar scent, which I currently can’t quite place, but it’s beautiful and again, is where The White Company’s expertise really shine in this collaboration. I would actually recommend this for most skin types (except maybe the very oily/acne prone) because the formula is so versatile and can be boosted with an oil for even more hydration or paired with a clarifying serum for the ultimate skin balancing duo. I am so surprised by how much I like this, so I can’t wait to keep using this to see how my skin likes it over time.

Night Oil – Overnight Renewal Treatment 30ml (£30)


Ingredients: Coconut Alkanes, Squalane, Caprylic/Capric Triglyceride, Helianthus Annuus Seed Oil, Pentaclethra Macroloba Seed Oil, Coco-Caprylate/Caprylate, Oenocarpus Bataua Fruit Oil, Plukenetia Volubilis Seed Oil, Bertholletia Excelsa Seed Oil, Simmondsia Chinensis Seed Oil, Dimethylmethoxy Chromanol, Teprenone, Spilantes Acemella Flower Extract, Solanum Lycopersicum Fruit Extract, Papaver Rhoeas Extract, Lupinus Albus Seed Extract, Rosmarinus Officinalis Leaf Extract, Disodium Uridine Phosphate, Ethyl Ferulate, Tocopherol, Polyglycerin-5 Trioleate, Citrus Aurantium Dulcis Oil, Lavandula Hybrida Oil, Cymbopogon Martini Oil, Pelagonium Gravelolens Flower Oil, Citrus Nobilis Peel Oil Expressed, Lavandual Angustifolia Extract, Citrus Amara, Amyris Balsamifera Bark Oil, Vetiveria Zizanoides Root Oil, Anthemis Nobilis Seed Oil, Pogostemon Cablin, Rosa Damascena Flower Extract, Citrus Aurantium Amara Flower Extract, Dipteryx Odorata Extract, Ethoxydiglycol, Aqua (Water), Citral, Citronellol, Coumarin, Farnesol, Gernaniol, Limonene, Linalool.

I love a good face oil and this one has the potential to become a favourite. It is one of the lightest, silkiest oils I have ever used and absorbs lightening fast. This oil is no joke and I love the mix of ingredients like a flower extract known as “Nature’s Botox”, fruit lipids (tomatoes) and powerful Amazonian oils (again). It’s smells just like the moisturizer and I think this would be perfect for those who hate the feeling of oil on their skin because it pretty much completely disappears and leaves the skin feeling dry to the touch. It would also work really well as a day oil for those with very dry skin. This oil goes above and beyond the standard “hydrate and nourish” and claims to help firm, smooth and soften as well as boost radiance and refine the skin’s texture for a more even, glowing appearance. My first impressions of this are very good and I can’t get over how well it absorbs, it’s seriously like nothing I’ve tried before.

Eye Revive – Daily Brightening Eye Serum 15ml (£20)


Ingredients: Water (Aqua), Glycerin, Pentylene Glycol, Propanediol, Lactococcus Ferment Lysate, Albizia Julibrissin Bark Extract, Perfluorodecalin, Urea, Simmondsia Chinensis Seed Oil, Polyacrylate Crosspolymer-6, Dimethyl Isosorbide, Sodium Hyaluronate, Darutoside, Pseudoalteromonas Monas Ferment Extract, Tamarindus Indica Seed Gum, Alanine, Proline, Serine, Glucose, Fructose, Maltose, Trehalose, Sodium PCA, Sodium Lactate, Allantonin, Glycosphingolipids, Xanthan Gum, Sucrose Palmitate, Citric Acid, Sodium Chloride, Sodium Phosphate, Sodium Hydroxide, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Potassium Sorbate, Sodium Benzoate, Caprylic Glycol, Ethylhexylglycerin, Phenoxyethanol, Chlorpehenesin.

While I love face oils, eye products are probably my least favourite skincare category. I think they are so hard to get right and honestly, even though I definitely need one, I find the extra step a waste of time if I’m not seeing results. Saying that, it is one of 2017 #SkinGoals (post coming tomorrow) to use an eye product every day and this could be a great option. The word ‘brightening’ is always appealing to me because dark circles are my number one eye concern (thanks chronic lack of sleep) but this will also hydrate, reduce puffiness and apparently visibly lift the upper eyelids immediately and over the long term. It contains probiotic technology for healthy skin cell renewal, oxygen boosting actives and Persian Silk Tree Extract to target wrinkles, dark circles and give some lift. It has a light, cooling gel-serum texture that applies really well and absorbs quickly. There’s no noticeable scent and the formula has (so far) held up under concealer. It’s designed to improve the overall health and look of the eye area and I am actually looking forward to using it more often because I did feel and notice the immediate lifting/firming effects. As I said, I don’t really like eye products, but I can see myself using this and am excited to put it to the test.


Overall my first impressions of the whole line are excellent and I think this is a fantastic collaboration. Both companies shine with Deciem providing an interesting mix of ingredients in results driven formulas, and The White Company lending their signature minimalist chic aesthetic for packaging that is user friendly and hygienic yet still clean, cool and modern. Oh, and we can’t forget the elegant scents that elevate the formulas to something more luxurious and spa-like. This is clearly a passion project for Chrissie because instead of going to any old formulator she sought out one of the best in the business and I really respect that. The White Company and Deciem have done such a great job with every product and I hope there are plans for more. I know there’s also a hand cream (£20) and facial cloths (£15 for 3), but I would love to see a toner and masks added in the future.

For those of you who aren’t familiar with The White Company you can check them out here (I highly recommend the candles) and for those of you that are here because you love The White Company but have no idea who Deciem are, you can read all about these skincare visionaries here as well as read up on their other brands like NIOD, Hylamide and The Ordinary. This really is an exciting launch and one I think has huge potential to be a great success. The collection is thoughtfully curated and complete without being overly elaborate or confusing. Each product is suitable for most skin types and because it’s focused on skin health there’s something for everyone. The collection doesn’t launch until January 18th (now live) and the prices (just added) are ridiculously affordable making this launch that much better!



10 thoughts on “New Launch: The White Company x Deciem Advanced Skincare Collection

    1. Thank you Rachel! Yes, The White Company currently only sells in the UK, but they’re really big here and this collaboration has been such an exciting surprise. I hope the collection will be available internationally too because the products are really good! x

      Liked by 1 person

  1. These sound great. I’ve been looking for an alternative to my Bobbi Brown cleansing oil-to-emulsion (I love it, but can’t get past their animal testing for the Chinese market), and this by The White Company sounds very promising. The moisturiser with its “velvety, almost matte” finish also sounds as though it could be ideal for me – I hate that so-called “glow” from some moisturisers which frankly looks just sweaty! A moisturiser-cum-primer should tick the box. Thank you for the review.


    1. You are very welcome! The White Company cleanser is like a cream to oil to milk formula so could work really well as a replacement for the Bobbi Brown. If you’re looking for a non-sweaty/glowy moisturizer then this one could be it and it’s such a good price too. 🙂


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