Today is no ordinary day. This morning, Victoria Health exclusively launched The Ordinary from DECIEM and to quote their fellow Canadian Drake, nothing was the same (sorry, couldn’t help myself lol). In all seriousness, this is one of the biggest skincare launches in the history of the beauty industry and excited doesn’t even begin to cover how I feel or how important this is, not only to me, but to the industry as a whole.
I have been such a huge fan of Victoria Health’s newsletters ever since I discovered the amazing site a few years ago and have grown to look forward to them every month because Gill just writes the best emails. They are like love letters to the skin and I feel like I am hearing from a dear friend, not receiving a mass circulation from a company, but that’s just a small part of what makes Victoria Health so special and you will hear more from me about them very soon.
Reading the September newsletter was a revelation and it left me speechless. The Ordinary came as a complete surprise to everyone (me included!) and I couldn’t read Gill’s words fast enough. Despite the name, there is nothing ordinary about what this new skincare concept is doing. This is huge news. What they have effectively done is lift the veil of secrecy surrounding the skincare industry and bravely declared what I, and I’m sure many of you have always suspected, which is that skincare products should not be this expensive. The Ordinary are giving us so-called cutting edge technology (they’re not), at the prices they should be. To see ingredients like retinoid, niacinamide, Vitamin C and Matrixyl being sold at well under £10 each is a skincare revolution. While these ingredients may not be as ground-breaking as many brands make them out to be, they are highly effective and they do provide excellent results, they just don’t need to be sold at such a high price.
As many of you will know, I struggled with my skin a few years ago and spent thousands (I am sadly not exaggerating) over a period of two years trying every single product that launched and believing every brand’s claims because I was so desperate. I was naive and vulnerable and believed anything the sales associate told me because I wanted it to be true. I wanted the product to be a miracle cure and to see overnight results, but 99.9% of the time it never happened. My skin didn’t get better until I started educating myself on ingredients, which first led me to the wonderful world of green beauty and then to the specatular world of DECIEM thanks to Victoria Health launching the now legendary CAIS over a year ago now.
The Ordinary is all about “clinical formulations with integrity” but it is more than that. It is with a kindness, generosity and honesty that is rarely (if ever) seen in the mass market skincare industry and I am eternally grateful for it. DECIEM are doing what should have been done years ago and telling the truth. They are giving us the best tools to achieve the best skin, without trying to rip us off and that’s what makes this launch such a special one.
Below is a quick overview of each new product detailing what they do, who they’re for and what popular products they compare to. There is something for everyone and even more to come! Enjoy!
Ingredients: Rosa Canina Seed Oil.
Rosehip has been a favourite oil of mine ever since I discovered the amazing Pai BioRegenerate Oil a few years ago, so this product has made me very happy. I see noticeable results and improvements when using Rosehip because it contains linoleic acid, linolenic acid and pro-vitamin A, all which work to reduce scars, stretch marks, wrinkles, sun damage and even the skin tone. It promotes hydration and encourages skin cells to produce collagen. This is a fantastic ingredient if you have acne prone skin or hyperpigmentation because it will help tackle both as well as promote hydration, fight free radicals and boost the skin’s UV blocking ability. I know our little skincare community is mad for oils and we all have at least 3 or 4 or more, but check and see if any that you have contain this one high on the ingredients list and if not, definitely add it to your stash.
Ingredients: Aqua (Water), Ethyl Linoleate, Propanediol, Glycerin, Cetearyl Isononanoate, Bisabolol, Retinol, Hydroxypinacolone Retinoate, Tasmannia Lanceolata Fruit/Leaf Extract, Dimethyl Isosorbide, Inulin Lauryl Carbamate, Glyceryl Stearate, Ceteareth-12, Ceteareth-20, Cetearyl Alcohol, Carrageenan, Acacia Senegal Gum, Caprylic/Capric Triglyceride, Cetyl Palmitate, Sucrose Laurate, Polysorbate 20, Behentrimonium Chloride, Disodium EDTA, Dehydroacetic Acid, Benzoic Acid, Ethylhexylglycerin, Phenoxyethanol, Chlorphenesin.
As you will know from my Instagram and previous posts, retinol and retinoids are an important part of my skincare routine and I have been obsessed with the VERSO Super Facial Serum for months now. Across the board it seems that retinol products (Sunday Riley, VERSO, Paul’s Choice, Dr. Dennis Gross etc) are generally priced exceptionally high and that’s because they actually work very well, but at the same time, I don’t think the prices are fair or justified and this just proves it. This combines two forms of retinoids for a 2% (in weight) innovative and advanced formula that will deliver better results than any other product out there (to quote Gill). Just for some perspective, this only costs £8, while my beloved VERSO serum costs £95/$120. Of course, the ingredients are not the same but what I’m buying both for is the retinoid and if both are going to give me the same results, why would I spend 10x more than I need to? I’ll be using this once a week to start and I look forward to seeing how my skin reacts.
Ingredients: Aqua (Water), Alpha-Arbutin, Polyacrylate Crosspolymer-6, Hydrolyzed Sodium Hyaluronate, Propanediol, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Trisodium Ethylenediamine Disuccinate, Ethoxydiglycol, Phenoxyethanol, Chlorphenesin.
Arbutin is an excellent but underused ingredient in the western skincare world (it’s very popular in Asian Beauty products), and I believe it’s only present in my Oskia Renaissance Brightlight (high on the inci list) and Sunday Riley Tidal Cream (middle of the inci list). It is amazing for hyperpigmentation because it prevents the formation of melanin by blocking tyrosinase (enzymes in melanocyte cells that cause brown spots). I’m sure it’s one of the main reasons the Oskia serum works so well and I can’t believe it’s not in more products. Considering that tyrosinase are activated any time the skin is in contact with UV rays, now is the perfect time to introduce it in to your routine to reverse any summertime damage you may have developed. Arbutin is very gentle in comparison to other skin lightening ingredients and because this product contains Alpha Arbutin (better than just Arbutin and Beta Arbutin, obviously), you should see great results. I’ll be using this in the morning to protect and repair my skin.
Ingredients: Aqua (Water), Glycerin, Lactococcus Ferment Lysate, Acetyl Hexapeptide-8, Pentapeptide-18, Palmitoyl Tripeptide-1, Palmitoyl Tripeptide-7, Palmitoyl Tripeptide-38, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Acetylarginyltryptophyl Diphenylglycine, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Allantoin, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Arginine, Aspartic Acid, Trehalose, Fructose, Glucose, Maltose, Urea, Sodium PCA, PCA, Sodium Lactate, Citric Acid, Hydroxypropyl Cyclodextrin, Sodium Chloride, Sodium Hydroxide, Butylene Glycol, Pentylene Glycol, Acacia Senegal Gum, Xanthan Gum, Carbomer, Polysorbate 20, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Trisodium Ethylenediamine Disuccinate, Ethoxydiglycol, Sodium Benzoate, Caprylyl Glycol, Ethylhexylglycerin, Phenoxyethanol, Chlorphenesin.
Simply called “Buffet” (a playful dig that you can read about here), this product is a peptide rich powerhouse that combines probiotics, amino acids and hyaluronic acid complexes to address all signs of skin ageing. This is the most complex product in the range, which is why it is so “expensive” compared to the others, but I think it could be great for boosting hydration and skin health, as well as help the other products work even better. I don’t have anything like this, so I’m really excited to incorporate it into my skincare routines. I’ll probably use this in the morning to begin with and then see how it goes.
Ingredients: Aqua (Water), Niacinamide, Zinc PCA, Tamarindus Indica Seed Gum, Pentylene Glycol, Carrageenan, Acacia Senegal Gum, Xanthan Gum, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Ethoxydiglycol, Phenoxyethanol, Chlorphenesin.
I am such a huge fan of niacinamide and it is one of my all time favourite ingredients. It’s the reason why I love the Oskia serum and why I saw such great results from it. Niacinamide is not only amazing for hyperpigmentation, but it also works really well for blemishes and congestion. This should help balance sebum, brighten skin tone and with the addition of Zinc PCA, condition and heal the skin due to it’s antimicrobial properties. Just like the Retinoid, the price point of this has really blown my mind. The Oskia serum that I have loved for most of this year costs £85 and this is only £5. Let that sink in. Even with the addition of the Arbutin serum, the total cost is only £12. I know that the Oskia serum has a lot more going on with it and has a whole host of incredible ingredients, so there’s really no comparison, but what I love most about it is the niacinamide and the arbutin and again, if I can get the same results for cheaper, why wouldn’t I? The combined price of my VERSO and Oskia serums is over $200. That’s a car payment, groceries for a week or two, a return flight to see family or just money that can be spent on anything else. If your skin can handle niacinamide (I remember a couple of people saying they had a bad reaction to it) then I can’t recommend it enough because I have seen such great results.
Ingredients: Aqua (Water), Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, Panthenol, Ahnfeltia Concinna Extract, Glycerin, Pentylene Glycol, Propanediol, Polyacrylate Crosspolymer-6, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Trisodium Ethylenediamine Disuccinate, Citric Acid, Ethoxydiglycol, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, Phenoxyethanol, Chlorphenesin.
Hyaluronic acid is important for boosting hydration and this one is not only pure, but also vegan. I’m pretty sure we are all familiar with what’s so great about this wonder ingredient thanks to Caroline Hirons, but this one has the addition of B5 to increase surface hydration, meaning your skin should look and feel hydrated from the inside out. It’s 1/5 of the price of the cult Hydraluron and even cheaper than the hyaluronic acid products from Hylamide. This could be a fantastic product for those with dry/dehydrated skin and then even if you have combination skin, give it a go to see if it helps keep your skin balanced.
Ingredients: 10% – Aqua (Water), Lactic Acid, Arginine, Potassium Citrate, Glycerin, Triethanolamine, Sodium Hyaluronate Crosspolymer, Tasmannia Lanceolata Fruit/Leaf Extract, Acacia Senegal Gum, Xanthan Gum, Pentylene Glycol, Trisodium Ethylenediamine Disuccinate, PEG-40 Hydrogenated Castor Oil, PPG-26-Buteth-26, Ethylhexylglycerin, 1,2-Hexanediol, Caprylyl Glycol. 5% – Aqua (Water), Lactic Acid, Glycerin, Arginine, Potassium Citrate, Triethanolamine, Sodium Hyaluronate Crosspolymer, Tasmannia Lanceolata Fruit/Leaf Extract, Acacia Senegal Gum, Xanthan Gum, Pentylene Glycol, Trisodium Ethylenediamine Disuccinate, PEG-40 Hydrogenated Castor Oil, PPG-26-Buteth-26, Ethylhexylglycerin, 1,2-Hexanediol, Caprylyl Glycol.
I am so happy that there are two strengths of lactic acid serums because I absolutely love it (wait). Just kidding! Haha! As many of you will know by now, I am allergic to lactic acid and avoid it at all cost, but I know that it has worked incredibly well for a number of you and these will come as a much welcomed addition to a lot of people. Lactic acid is an excellent exfoliant because it’s gentle, hydrating and less irritating (to some) than glycolic or salicylic. For those who love and use Good Genes, the 10% could be a great cheaper alternative and for those interested in adding it to their routines, the 5% would be a great place to start. Both formulas are half the price of Bravura’s much loved Lactic Acid Peel and 20x cheaper than Good Genes. They both contain purified Tasmanian pepperberry to reduce inflammation and sensitivity, which means you should get all the benefits of the lactic acid with none of the side effects.
Ingredients: Aqua (Water), Glycerin, Butylene Glycol, Palmitoyl Tripeptide-1, Palmitoyl Tripeptide-7, Palmitoyl Tripeptide-38, Sodium Hyaluronate, Hydroxypropyl Cyclodextrin, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Polyacrylamide Crosspolymer-6, Trisodium Ethylenediamine Disuccinate, Carbomer, Polysorbate 20, Ethoxydiglycol, Phenoxyethanol, Chlorphenesin.
Matrixyl is a wrinkle busting high-strength peptide developed by the French company Sederma that uses two versions of Matrixyl (3000 and Snythe’6) to combat static and dynamic wrinkles. I’m not at wrinkle age yet but I have heard great things about this ingredient and I know many brands charge high prices for products that contain it. Prices range from around $30 (Derma e) all the way up to $280 for a 3 Lab WW Eye Cream. This should be excellent for older consumers who need something that will be highly effective and may help boost the results of other anti-ageing ingredients. If anyone gets this, please let me know what you think.
Ingredients: Ascorbic Acid, C13-15 Alkane, Isodecyl Neopentanoate, Dodecane, Isononyl Isononanoate, Acrylates/Ethylhexyl Acrylate Crosspolymer, Ethylene/Propylene/Styrene Copolymer, Silica Dimethyl Silylate, Ethylhexyl Palmitate, Coco-Caprylate/Caprate, Sodium Hyaluronate, Glucomannan, Butylene/Ethylene/Styrene Copolymer, Bisabolane, Trihydroxystearin, BHT.
I have a bit of a love/hate relationship with Vitamin C. When Hylamide first launched their C25 Booster my skin loved it, but after a few months it started to cause breakouts and I couldn’t use it anymore. I do want to eventually use it again because it’s such a powerful antioxidant and is highly anti-ageing and skin brightening, and when I do, this is the product I will get. Vitamin C products are shockingly expensive (due to the need to create a stable formula) and range from $48 (Ole Henriksen) to $80 (Drunk Elephant) to $163 (Skinceuticals) and all the way up to a whopping $281 (SkinMedica). For a mere £5, this product is a great way to test the waters and see how your skin reacts without the anxiety of spending a lot of money that may end up going to waste.
Of all the current ten new products that have launched I am getting five – the Rosehip Seed Oil, Retinoid, Alpha Arbutin, Niacinamide and Buffet. The first four are ingredients I already know and love and the last one is a product that I’m excited to see what it will do for my skin. I you haven’t signed up for Victoria Health’s newsletter or follow them on Instagram, you really should. I have discovered so many amazing products and brands from them and when it comes to DECIEM, no one writes about them like Gill. She is the ultimate NIOD fan and together with Brandon form the ultimate skincare fairy godparents and I can’t thank them enough for everything they are doing to change the industry.